Drive More Traffic

Drive More Traffic

How to drive traffic to your site?

One the most important things for any small business website is traffic. In fact, I would say any website whether it’s an author’s official site or a Wedding planner blog they need traffic. Traffic is the buzz word Marketing industry uses to describe visitors to your site. For a business to stay in the black and grow profitable a descent amount of traffic is need everyday. I believe the way to achieve this is by building a foundation that will keep working for you no matter the turns in whatever industry you’re in.
The two pillars to the foundation you should build are; SEO and Social Media. Any business that has these three pillars set up correctly will drive more traffic to the site.
SEO which stands for Search Engine Optimization is define by google as helping search engines understand and present your content. It is usually about making small modifications to your site, that might seem too small to matter individually but put together have a big effect that drives more traffic to your site. Getting your SEO right can do wonders for your website. You can make it really simple and hire it out to someone you trustor you can DYI it. If your wanting to do it your self here are two links, I have found very useful.

https://support.google.com/webmasters/answer/7451184?hl=en
https://brideappeal.com/blog/wedding-planner-seo
For Those who would rather hire some one here are two links where you may be able to find the right person to work with.

www.fiverr.com
www.upwork.com

Today more than ever before Social media is vital to small business. There are endless Types of Social Media From the comment and discuss style like Reddit to video basis like YouTube. All are great in their own way. The key to getting a great return on your invest of your time and energy on Social Media is finding the one that your ideal customer is most likely to use and then focus your attention there. So, say you’re a YA Romance Author whose target audience is 13 to 17.

Which has more in the age range 13 to 17 ?

According to Statista a great place to do a little research, there are more people in the age range this author is looking for on Instagram than Facebook. So, in this example by Focusing on Instagram the author has the potential to reach a bigger portion of their target age group. Reaching out to a larger audience means the author will have the power to drive more traffic to heir site.

In conclusion SEO and Social Media are the Foundation on which small business grow! Getting your Business organized so that you can take full advantage of everything they have to offer will on benefit you. There so many ways to build a good foundation with and smart and savvy business owner would not haste to invest in themselves by doing their own SEO and Social Media or by building their team and hiring someone to Management their Google SEO or Instagram.

 

Conversion Rate

Conversion Rate

Increase conversion rate!

  A conversion rate as define by google is a completed activity, online or offline, that is important to the success of your business.  So as a savvy business owner you know having a website with a high conversion rate is good for business. For example, if you’re a wedding venue and you have an awesome curated Instagram account that newly engaged couples love to click on. That click takes them to your landing page and they sign up for your newsletter. This would be an example of a successful conversion. Sounds awesome and simple, but you as hard-working eventpro know it’s really not.  However, it’s not impossible. Here are three action you can take to improve your conversion rate.

  • Make sure new visitors know what to do…When new visitors land on your site after clicking on content from another site such as Pinterest or Instagram they’re expecting the content of that page to match what they click on. When it does the first step in building trust with a new client has been complete. So now you need to show them that your there to guide them by having clear instruction on what to do nest. For example, I saw an awesome wedding favor on your Instagram clicked on it. Now I’m skimming an article about that wedding favor on your website. What’s the next step? Do you want the client to purchase that wedding favor from you? Do you want the client to fill out a contact or email form? Whatever the next is it should be crystal clear to your client and be worthy of their effort.
  • Review your wording …. You don’t need a bunch of statics to tell you that people today don’t respond to a hard sell. No body wants to be sold, but as wedding professionals you know your clients are investing in their future. So, take a little time and review you wording, make them want you to be apart of building that future. Not sure what wording is going to get you the results you want try A/B spit testing it’s a great way to see what wording your clients like best. (insert infographic here about a/b testing)
  • Reward them…. So new visitors have come this far! Yay! They’re on your website reward them. Let them know how much you appreciate your clients! Freebie are a proven method of increasing client satisfaction rates. It also makes for great branding practices and building brand awareness. For example, you make a budget guide or DIY favor like a water body label, you make sure it has your branding then the use it and show all there wedding guest. The client gets a reward and you get extra eyes on your brand now that’s a win win situation just for you!

 

Bounce Rate

Bounce Rate

3 simple hacks to lower your website bounce rate.

You’re a savvy business owner, you do your homework, keep on
top of latest wedding industry trends and yet you’re not fully book for 2019. Last
year was fun, but this year you want to grow your business like never before. Your
changing things up doing what you can to get more traffic, but they’re not staying on
your site, not booking. What can you do? Try these 3 simple Hacks to lower
bounce rate and book more weddings to showcase your quality work. So here are the
3 simple hacks to lower your bounce rate: speed, readability, and freebies! I
know what you’re thinking it can’t be that simple, but it really is. If you
want to lower your bounce rate, make sure your website has these three things
and your bounce rate will decrease. So, Let’s talk about bounce rate, and how speed,
readability, and freebies can lower your bounce
rate to where you want it to be!

What is bounce rate
and how does it affect my wedding business?

 Well bounce rate is the
percentage of visitors (or you can call them clients,
brides and or engaged couples)
that come to your site and then leave as
quick as they got there without seeing any of your awesome content or booking
you for their dream wedding.

While having a high bounce rate isn’t always a bad thing it is always an indicator that tells you, if you’re getting the right people to your website. If your advising in the right places, then people looking for your awesome wedding service will click through to your landing page and do what you need them to do to become new clients! However, if you are advising in the wrong places or just anywhere because you haven’t discovered the best places to find your ideal client yet! Then your bounce rate maybe high because people coming to your site don’t want or need your awesome wedding services. This is one reason Pinterest is so awesome, getting the right dreamer to your wedding business can make all the difference.The affect on your business is simple the lower the bounce the more likely the visitors (or you can call them clients, brides and or engaged couples) will become leads, inquiries, and buyers!

  1. Speed

People have no patience its true, that’s why I put the 3
simple hacks as close to the top of the page as I could in case you didn’t wait
the whole 4 seconds, it would take to load this page and scroll down. This why
you want to make sure your site has fast load times along with clear easy to
read images and font that people can see and interact with right away. Not sure
what your load time is for your website try one of these great tools

speed
test your website speed
  • Readability

You work hard! Your content is important. You want people to
read and enjoy your work, so they will use you to make their dream wedding a
reality! So, make sure that your content is readable. Here are some simple things
that make content more readable:

  1. Give them what they came for first (If your blog
    title says how to grow
    your wedding business organically tell them how then explain)
  2. Use bold keywords
  3. Use images, charts and graphs to explain (a
    picture is worth a thousand words especial to a couple getting married)
  4. Ask questions (get that potential client talking
    to you!)
  5. Always have a call to action but don’t make it
    sound like a sales call (Instead of book us today… try us today)

Want to know if your content is readable try these tools.

http://www.readabilityformulas.com/free-readability-formula-tests.php
https://www.webfx.com/tools/read-able/

  • Freebies

You are wonderful!  You are the eventpro that everybody wants to make their dream wedding come true. Look at you! You read or skim all the way down to almost the end of this article, so just let me say you go a head with your bad self!

 

Why? Because most people won’t take the time to read or skim the whole article, so you want to give them as many reasons to stay and take a closer look as possible! Reward them! A great way to combat a high bounce rate is to raise your conversion rate. Make sure that the people landing on your site know exact what to do when they get there. For example, if your trying to grow your email list, offer a freebie for signing up or if your gathering info give out a special gift for taking the survey.             

Why Pinterest?

Why Pinterest?

Because your target audience is on pinterest

The smart aleck in me wants to say because it’s awesome and leave it at that. Unfortunately, this is not a professional answer so let’s start this article by ignoring the obvious which is Pinterest is an awesome visual search engine that drives organic traffic straight to your website. Let’s start with some numbers those always seem to make people happy. Pinterest unlike Facebook is still growing. Pinterest grew by 40% last year that’s over 250 million users worldwide. On a site that is specifically designed to bring users to your website with one click!
So, let’s take a quick moment and look over this infographic that Pinterest made to show you who uses Pinterest.
After looking at that infographic it’s pretty clear that if your target market or audience is women between the ages of 25 and 54 this is the place you want to find them and just last year alone the number of male users increased by 50%. So, if you’re looking for an audience this would be the place to find it.
So, the professional answer to the question; why Pinterest? Is actually very simple Pinterest is where people go to plan out their dreams don’t you want your products or services to be a part of that dream! If the answer is yes! Then get started today by getting your free Pinterest business account! Still not sure its for you check out Pin and Go Management FAQ page or contact us and we can talk about your business and figure out how Pinterest can make it grow!

graphic description of why people buy on pinterest.


After looking at that infographic it’s pretty clear that if your target market or audience is women between the ages of 25 and 54 this is the place you want to find them and just last year alone the number of male users increased by 50%. So, if you’re looking for an audience this would be the place to find it.
So, the professional answer to the question; why Pinterest? Is actually very simple Pinterest is where people go to plan out their dreams don’t you want your products or services to be a part of that dream! If the answer is yes! Then get started today by getting your free Pinterest business account! Still not sure its for you check out Pin and Go Management FAQ page or contact us and we can talk about your business and figure out how Pinterest can make it grow!